Crossing the 1 billion page view mark for the first time, weather.com set record usage in 2008.
The Weather Channel’s Web site, boosted by 1.1 billion page views in December, totaled an all-time best 10.6 billion page views in 2008, according to the site’s internal reporting system data.
Last year, theweather.com site broke its own monthly page view record three times -- first in January (958 million), in February (968 million), and culminating with the record mark in December (1.1 billion). Since 2007, the site has seen five monthly page-view records broken (898 million in Feb. 2007 and 932 million in Dec. 2007), according to officials.
“Surpassing one billion monthly pages views is a rare achievement and it demonstrates how important weather.com is to consumers, who turn to us for accurate forecasts and the weather information they need every day,” said Joe Fiveash, executive vice president and general manager, The Weather Channel Interactive, in a statement.