WeatherNation TV has launched an app for the Xbox 360 console that features 24/7 live streaming of national, regional and local weather news and information.
The app also offers on-demand video segments of “hyper local” weather news from broadcast affiliates selected by zip code, and other weather-related data, including feel like” temperatures, wind speeds, humidity levels, air pressure and extended forecasts. The app also mixes in local severe weather alerts, watches and advisories and interactive radar, satellite and local weather maps.
“With WeatherNation on Xbox 360, we make it convenient to keep viewers informed of severe weather, travel forecasts, and customized weather news for their location. The Xbox 360 is an ideal platform for delivering exciting features like live streaming weathercasts, interactive maps and video-on-demand content,” said Tim Kelly, SVP of digital for WeatherNation TV, in a statement.
In June, Microsoft lowered a paywall for most Xbox apps that previously required users of the Xbox 360 and the new Xbox One console to subscribe to Xbox Live Gold.
WeatherNation provides weather services to more than 30 million U.S. TV homes, including DirecTV, broadcast affiliates and cable TV homes.
Xbox 360 expands WeatherNation's device lineup, which also includes the Roku platform (WeatherNation launched an enhanced app for Roku in March), Sony Blu-ray, Bravia and theater systems, Samsung and LG smart TVs, iOS and Android-powered devices, and Web browsers. WeatherNation is considering an app for the Xbox One, but the goal for now is to reach the millions of existing Xbox 360 users, according to a WeatherNation spokesman.