Internet users in the U.S. watched 11.5 billion online videos in March, a 64% gain from one year earlier, led by Google’s YouTube with more than 4.3 billion views in the month, according to research firm comScore.
The videos viewed in the month, up 13% from February, came from almost 139 million users, or 73.7% of the total U.S. Internet audience, comScore estimates.
The average online video viewer watched 235 minutes of video, up 14% from an average 206 minutes in February. The average online video clips duration was 2.8 minutes, compared with 2.7 minutes in February.
ComScore’s Video Metrix measures both streaming and progressive-download video.
The Top 10 U.S. sites by number of videos viewed in March were:
Google sites 4.358 billion
Fox Interactive Media 477.6 million
Yahoo! sites 328.1 million
Viacom Digital 249.3 million
Microsoft sites 245.5 million
Time Warner (excl. AOL) 159.0 million
Disney Online 108.1 million
ABC.com 100.1 million
AOL 100.0 million
ESPN 89.8 million