Rainbow Media's Wedding Central channel has launched to Time Warner Cable's East Region/New York City subs on channel 94.
The channel will be available on TWC's digital basic tier to more than a million homes in Manhattan; Queens; Staten Island; Brooklyn, Mt. Vernon and Hudson Valley, N.Y.; and Bergen County, N.J., according to the channel.
The launch was, to quote Ed Sullivan, a really big shoe. Wedding Channel marked the launch in the nation's top market with a "shoe drop" stunt. It created a 20-foot-tall stiletto in Madison Square Park for an "If the Shoe Fits" promo Tuesday that saw one bride-to-be win the grand prize of designer shoes, a cake, invitations, and $5,000 toward their wedding.
Wedding Central debuted a year ago on parent company Cablevision Systems' lineup.