Rainbow's Wedding Central channel has launched to Time Warner Cable's East Region/New York City subs on channel 94.
The channel will be available on Time Warner Cable's digital basic tier to over 1 million homes in Manhattan; Queens; Staten Island; Brooklyn; Mt. Vernon and Hudson Valley, N.Y.; and Bergen County, N.J., according to the channel.
Deal terms were not disclosed.
The launch was, to quote Ed Sullivan, a really big shoe. Wedding Central marked the debut in the nation's top market with a "shoe drop" stunt. It created a 20-foot-tall stiletto in Madison Square Park for an "If the Shoe Fits" promo Tuesday that saw one bride-to-be win the grand prize of designer shoes, a cake, invitations, and $5,000 toward her wedding.
The rollout on Time Warner marks the third affiliate for the spinoff from We TV. In addition to parent Cablevision, Mediacom began carrying Wedding Central last February. The service bowed in Cablevision's footprint during August 2009.