Wedding Central has said its vows with its first two advertisers, Geico and David's Bridal.
The deals, terms of which were not disclosed, will manifest on the network, a spin-off of We TV, during the first quarter.
Geico ads will air throughout next year, and will also be featured on WE tv. In addition to a run-of-schedule flight, the network will also produce a customized 30-second vignette for Geico coupling the theme of marriage as a key life stage with the importance of having the right insurance provider.
"Timing is everything in life," said Bill Brower, Geico's director of advertising in a statement."and we want to be there for people going through significant lifestyle changes. When people get married, they are likely rethinking their insurance needs. We see this as a great opportunity to reach people in this stage of life and hope they consider Geico when planning their lives together."
Added WeTV and Wedding Central executive vice president of ad sales Scott Collins: "These buys signal the marketplace demand for a destination targeting young women who enjoy bridal programming, and further supports Wedding Central's launch at a time when other mediums are cutting back on wedding-themed information and entertainment."