Weeden Adds FSN Florida Oversight


When it comes to regional TV sports in the “Sunshine State,” Cathy Weeden is the woman to see.

Weeden, currently vice president and general manager of Sun Sports, is adding FSN Florida to her responsibilities.

Her promotion follows the recent acquisition of FSN Florida by News Corp. as part of an ownership restructuring of Regional Programming Partners, 60% of which is owned by Cablevision Systems Corp. and 40% by News Corp.

FSN Florida senior VP and GM Jeff Genthner will remain during the transition period and is currently exploring other opportunities within the Fox organization, according to Randy Freer, chief operating officer of FSN.

Continuing to split her time between the networks’ offices in Orlando and south Florida, Weeden will oversee all aspects of both Sun Sports’ and FSN Florida’s businesses, which together reach more than 11 million subscribers.

FSN Florida, which reaches 5.1 million cable and satellite homes in the state, has long-term rights agreements with Major League Baseball’s Florida Marlins and Tampa Bay Devil Rays and the currently locked-out National Hockey League’s Florida Panthers.

For its part, Sun Sports, which counts 6.1 million subscribers in the state, has long-term rights with the National Basketball Association’s Orlando Magic and Miami Heat, the NHL’s Tampa Bay Lightning and the NCAA’s Florida State University, University of Florida, Atlantic Coast Conference and Southeastern Conference.

A spokeswoman for Sun Sports that although management for the networks is being united, there are no immediate plans for programming held by each network to become available on the other.

“We believe these two regional sports networks will be better able to serve their varied constituents led by one management group,” Freer said in a prepared statement. “Both networks are strong regional businesses with outstanding track records of serving their viewers, communities and team partners, and they are available statewide.”

He added, “At Sun Sports, Cathy has demonstrated the ability to lead and create new opportunities for the network. That, coupled with her experience within the News Corp. organization, will serve the businesses well as we move forward operating both networks.”