Wendy's International Inc. and the Dave Thomas Foundation for Adoption
announced Friday that they have renewed as presenting sponsor and exclusive
sponsor of Hallmark Channel's Adoption series, the
second season of which is slated to begin Sunday.
Adoption, hosted by actress Jane Seymour, is that
network's first original series.
Wendy's will also get exposure in Hallmark's on-air
promotion spots and online at its Web site (www.hallmarkchannel.com
), Hallmark executive vice
president of ad sales Bill Abbott said.
The Thomas foundation -- founded by the late Wendy's CEO -- will run
specially created spots within each episode of the series to highlight values
important to that group.