Last week was a big one for TBS Superstation in the primetime ratings, as the
network ranked first in three key adult demographics and tied Lifetime
Television in households.
Driven by the world broadcast premiere of theatrical Wild Wild West
Feb. 10, TBS was first for the week among adults 18 through 34 (an average of
598,000 of those viewers), 18 through 49 (1.22 million) and 25 through 54 (1.22
TBS knotted Lifetime atop the household race, with both networks averaging a
1.9 rating Feb. 4 through 10, according to a Turner Entertainment Research
analysis of Nielsen Media Research data.
The premiere airing of Wild Wild West from 8 p.m. to 10 p.m. Feb. 10
was basic cable's most-watched show of the week, averaging a 4.7 household
The Will Smith vehicle finished first among adults 25 through 54, third among
adults 18 through 49 and fifth for the week among the younger-adult set.
The film's encore edition that night also played well with the Nielsens.
Boosted by its coverage of the NBA All-Star
Saturday (dunk contest, et cetera) and movie The Pelican Brief, Turner
Network Television was third in households with a 1.7 average for the week and
second in the aforementioned adult demos.
Turner's animated Cartoon Network matched TNT in households with a 1.7
Rounding out the top 10 networks in primetime-household ratings for the week:
USA Network at a 1.6; Nickelodeon at a 1.5; Fox News Channel with a 1.2;
Discovery Channel at a 1.1; and A&E Network and MTV: Music Television, each
with a 1.0.
Nick led the way in the total-day measurement with a 1.4, followed by
Lifetime and Cartoon with a 1.2 apiece. TBS and TNT were next with a 1.1 and a