Western Europe Gets Playboy

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Playboy TV International announced several third-party programming-sales deals with broadcast stations and cable networks in Western Europe Wednesday.

• In Italy, satellite provider SKY Italia licensed 23 Playboy-branded movies, and its Max movie channel will air one per week.

• In southern France and Monaco, free-to-air station TMC renewed its commitment for an additional 40 hours of Playboy programming from 2004-05, including dramatic series such as Passion Cove and specials such as Sexy Girls Next Door.

• The Icelandic Broadcasting Corp. has purchased 20 acquired movies.

• And general-entertainment channel RTL Klub in Wallonia, French-speaking Belgium, will air Playboy series Women and Red Shoe Diaries.

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