The Western Show has hooked up with the U.S. Commerce Department in a program
that it hopes will drive attendance and increase international business at the
show, officials said Monday.
The Commerce Department has picked the Western Show as one of only 32 North
American events for its International Buyer Program, according to the California
Cable & Telecommunications Association.
As part of that program, industry experts from U.S. embassies around the
world will lead delegations of pre-screened buyers to the Western Show in
The CCTA hopes this will increase show attendance and open up more
international business opportunities for exhibitors. The vendors will be able to
meet pre-screened international buyers who will be matched to their products and
"Exhibitors can not only expect our attendance levels to grow as a result of
the IBP, but they can also expect the quality and purchasing power of our
audience to significantly increase," CCTA president Spencer Kaitz said in a
The Western Show is set for Dec. 2-5 at the Anaheim Convention