With fewer big exhibitors this year, the Western Show floor is being
reconfigured to fit snugly into three halls rather than four, according to the
California Cable Television Association.
'We wanted to make it a better, tighter show, with people in close
proximity,' CCTA director of public affairs Paul Fadelli said. 'It's just a
The show will use about 525,000 square feet, rather than the full 670,000 sq
ft, at the newly upgraded Anaheim Convention Center in Anaheim, Calif. It runs
from Nov. 27 through 30.
The Western Show will miss most of the major programmers -- companies such as
Viacom Inc., Turner Broadcasting System Inc. and Disney/ABC Cable Networks --
which have always mounted huge booths and enlivened the show floor with
entertainment and talent from their services.
Instead, this year's confab will be a technology- and broadband-oriented
event, following a flood of exhibitor cancellations blamed on industry
consolidation, the lagging economy, the soft ad market and the Sept. 11
'The Western Show's exhibit floor will now, obviously, be a broadband tech
show,' Fadelli said. 'We will continue to make content issues and programming
people evident at the show in nonexhibit activities and