WFN: World Fishing Network continues to throw out its distribution nets in Canada, inking a carriage pact with Videotron, and securing a high-definition launch for the first time in that nation with Rogers Cable.
WFN has inked a deal with Videotron that makes it available, beginning Sept. 1, to the distributor's customers in Montreal and its Quebec environs as part of its Custom, Mega and Sports Packages. Moreover, the service, accessible on channel 57, can be purchased on a la carte. The contract, terms of which were not disclosed, rounds out WFN's carriage in Canada, according to network officials.
To celebrate the launch, Videotron and WFN have teamed up to offer a three-month free preview of the network beginning on Sept. 1. Viewers can visit http://www.videotron.com/service/tv/promotions for more information.
"Fishing is not just a hobby in Quebec, but truly a way of life. The 800,000 active anglers in Quebec is the second largest concentration of anglers in Canada," said WFN president and CEO Mark Rubinstein in a statement. "Like millions of passionate anglers across North America, they will now be treated all day, every day, to a wide variety of quality fishing lifestyle programming."
"We are constantly striving to bring our customers programming that reflects and meets their needs," noted Myrianne Collin, vice president, marketing, consumer division, of Videotron. "The addition of WFN to our digital channel lineup will satisfy thousands of Quebec fishing enthusiasts."
As for Rogers, WFN HD will become available to the cable operators subscribers on Sept. 2 on channel 542 as part of its Sports Theme Package, or as an a la carte offering. Rogers continued to offer the standard-definition version of WFN.
Consumers can check out a free 30-day trial of WFN HD from October 1-30. More information is available at www.rogers.com/deals.
"In response to great viewer demand, we are delighted to bring WFN HD to Rogers Cable subscribers. Produced and broadcast in 100% native HD, WFN will be a visual treat for our viewers," said Rubinstein. "Available since 2008 to millions of television households in the United States, we are thrilled that viewers in Canada can now experience WFN in HD."