Just days after its parent Kroenke Sports & Entertainment agreed to purchase The Outdoor Channel in a deal valued at $227 million, KSE’s other hunting and fishing channel – the World Fishing Network, said it has engaged measurement company Rentrak to provide TV ratings and audience measurement information in the U.S. market.
"The information that Rentrak provides WFN is an excellent resource for us to best serve our sponsors and advertisers,” said
Keri Mahe, World Fishing Network vice president of sales & sponsorship in a statement. “The precise, targeted view that Rentrak gives us delivers clear insight into the TV viewing and purchasing habits of our audience, ensuring our clients know not only how many people are watching but also who is watching."
Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 22 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.
"Rentrak's TV measurement service allows WFN to schedule our programming more effectively, which ultimately adds even greater value to the network's advertising partners," added WFN director of programming Ana Rodrigues in a statement.
WFN is North America's only television network, online and mobile platform dedicated exclusively to fishing and outdoor enthusiasts with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. WFN HD is available to more than 50 million cable, satellite and telecommunications households throughout the United States, Canada and the Caribbean.
"Rentrak proudly welcomes WFN to our roster of clients," said
Rentrak president of national linear television Chris Wilson in a statement. "The stability and granularity of Rentrak's TV currency and our advanced demographics will help WFN show value across its entire schedule."