mun2, which targets young bilingual Latinos, welcomes competition but claims that its grassroots strategy differentiates it from newcomers like Sí TV, officials for the NBC Universal-owned cable network said Tuesday.
Officials for mun2 -- which offers English- and Spanish-language programming for Hispanics 18-34 -- brought up their new rival during a conference call with reporters during which they unveiled plans for four new original shows.
The mun2 executives said the launch of services like Sí TV -- an English-language Latino-flavored channel -- shows that the market is a valid one.
“It justifies what we’re doing,” mun2 vice president of programming Yolanda Foster said. “It validates the market.”
And there’s room for even more than two networks targeting young Hispanics, according to Foster.
But in announcing mun2’s new programming, which includes two reality shows, Foster stressed that her network’s game plan is much different than that of Sí TV, which is using off-network shows to help build its program lineup.
“Syndication has never been a tent pole of mun2 programming,” Foster added.
In January, Mun2 will debut La Familia Perfecta, which chronicles the lives of six young people as they leave their homes and families to pursue their dreams of becoming musical artists.
Mekanix,slated to go on the air next March, is a one-hour weekly show that will profile Latinos in a body shop where vehicles are modified and transformed.
During weekends starting in June, mun2 will air Gamer.tv,a weekly series for video-game enthusiasts around the globe.
And in August, the network will debut The Reel Project, which gives young Latino filmmakers a chance to showcase their work.
Foster and mun2 marketing director Laura Dergal touted their network’s strategy of holding events in markets across the country, with 50 of them planned for this year.
mun2 is now in about 6 million homes, but “NBC Cable is going to be aggressively positioning” the network in an attempt to boost its distribution, Foster said.