WheelsTV, Vehix.com Go for a Drive


WheelsTV and Vehix.com (www.vehix.com) said Monday that they have reached a multiyear co-marketing agreement.

Under terms of the deal, the network will provide videos for a new feature on the auto-research site, “Top 200 New Vehicle Test Drives.”

The two parties said the first group of videos is already available online, with more to be added.

“Vehix.com has taken car shopping a long way over the past 10 years and, with WheelsTV and Top 200, we are beginning to tap into the power and preferences of the Internet shopper and, particularly, the broadband user,” Vehix.com CEO Derek Mattsson said in a prepared statement. “As Top 200 adds more and more vehicles, consumers will visit Vehix.com more often, providing additional impressions for our online advertisers.”

WheelsTV chairman Jim Barisano added, “Until today, if you were shopping for a new ride, you'd go online, see a flat, still photo and gather some data. It was homework that had to be done. But to really get to know the vehicles you were considering, you next had to go to multiple dealer showrooms and endure the exhausting car-shopping experience, over and over again.”