Whistle Sports Raises $28M More - Multichannel

Whistle Sports Raises $28M More

Liberty Media joins round led by Aser as Whistle Sports seeks more originals, international reach
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Whistle Sports, a service that curates and distributes sports-related content targeted to younger viewers, has raised a series D round that was led by Aser.

Liberty Media, Emil Capital, and Jeffrey Katzenberg’s WndrCo are among others that participated in the round, which takes Whistle Sports’s total funding close to $100 million.

Whistle Sports, which notched a $20 million C round in March 2016, said the fresh funds will be used to expand original content development with partners such as Dude Perfect and The F2, and help to speed its move into markets such as Asia and Europe.

As part of a wider collaboration, Aser will also tie in help from its subsidiaries, including Eleven Sports, and help with Whistle Sports’s international expansion. Eleven Sports is currently in ten markets following recent moves to the U.K., Ireland and Portugal.

Whistle Sports launched in 2014 and claims to have an aggregate social audience of over 450 million subscribers, followers and fans that, last month, viewed 1.7 billion videos across the 2,000 channels in the Whistle Sports network.

Privately held Whistle Sports said it has a library of more than 560,000 videos and revenues that have seen a 52% year-on-year growth rate.

Other investors include NBC Sports, Sky Sports, Tegna and U.K.-based venture-capital firm Beringea.

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