Primetime airings of Who’s the Boss? delivered ratings increases among key adult demographics on ION Television, according to the network.
In the first two weeks following the program’s July 9 debut, viewership in its 9 p.m. time slot season-to-date increased 41% in women 25-54 and 33% in adults 25-54.
During the weeks of July 9 and 16, Who’s the Boss? delivered 175,000 household impressions for women 25-54 and 259,000 for adults 25-54, the highest weekly impressions performance in the 9 p.m. slot season-to-date.
Benefiting from a solid Who’s the Boss? lead-in, TheWonder Years enjoyed a 6% ratings increase in households and women 25-54 in its 10 p.m. time slot during the weeks of July 9 and 16, representing a season-to-date increase of 22%.
ION’s primetime weekday-evening rating increases follow the recent launch of ION’s new weekend programming partnership with RHI Entertainment, whereby RHI serves as ION’s exclusive television programming supplier on Friday, Saturday and Sunday nights.