As the marketplace evolves, so does the measure of success. In addition to profitable earnings and strong market share, today's most admired companies are focused on developing successful, ethical leadership at every level of the organization.
So what does success look like today? How will it look tomorrow? And how can you make sure that you and your employees are focused on success, and equipped to achieve it?
Developing realistic solutions to these vital questions lies at the core of this week's Women in Cable & Telecommunications Forum in Orlando, Fla.
Taking its cue from the headlines and the role of ethics and personal values in determining acceptable business practices and shaping corporate culture, this year's forum theme, "Success, Defined," focuses on defining and implementing success in a changing environment.
Unique among industry events, the forum features a case study competition in which teams of professionals from across the country are recognized for innovative solutions. The case study examines leadership challenges being played out everyday, everywhere across our industry, and the teams are assembled to simulate the dynamics of group problem solving, working across various departments to achieve success.
There are two team tracks — management and executive — based on participants' level of experience. Just as it is in the workplace, each track is evaluated on different measures of success.
To help participants develop strategic case study solutions, six Leadership Courses — each of which explores the best practices in areas critical for achieving success — are being offered. The courses will be led by more than 20 industry leaders and management experts, media personalities and newsmakers, including cable executives Laureen Ong, Andrew Tow and Michael Willner; The New York Times Magazine ethics columnist Randy Cohen; realtor and author Barbara Corcoran; and actress Rita Moreno.
The "Success, Defined" course goes back to basics to help participants evaluate success on an individual, team and corporate basis — and to set realistic goals, measure performance and accept accountability.
"Set Your Standards" examines the individual's role in shaping corporate ethics by helping participants define their personal values and lead with integrity.
"Office Politics 101" focuses on improving critical relationships inside and outside organizational boundaries in the pursuit of collective success.
"Money, Money, Money," seeks to increase participants' comfort level with the economics of success by dissecting the balance between bottom-line performance and the end result.
"The Power to Lead" examines the sources of personal power and using it to motivate others with passion and conviction.
"Steer Your Career" informs participants how to leverage career opportunities for personal and professional fulfillment.
The WICT Forum is designed to have long-lasting, impactful benefits for participants and their companies, and includes development of a WICT Forum Personal Leadership Plan to help participants implement the tools, techniques and concepts they gain during the courses back in the workplace.
Timely and relevant, the Forum is a rewarding experience for men and women at all professional levels. I encourage you to take advantage of this tremendously valuable and topical leadership program — and to mark your calendars for The WICT Forum 2004 next April in New York, when, once again, WICT will be at the forefront of creating great leaders.