Wilber Upped at ABC Cable

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ABC Cable Networks Group has promoted Tricia Wilber to the position of senior vice president of advertising sales and promotion.

Wilber, most recently VP of business development, will report to Rich Ross, president of Disney Channel Worldwide, and Paul Lee, newly named president of ABC Family.

In her new role, Wilber will oversee all advertising and promotion-sales activities within the ABC Cable group. The two sales teams lead by Laura Nathanson, executive VP of ABC Family ad sales, and Kerry Hughes, VP of Kids Ad Sales, will report to Wilber.

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