WildBlue Communications Monday named Ed Knudson its vice president of sales and marketing.
He joins WildBlue from OpenTV, where he served as senior vice president of its advanced advertising unit, handling product strategy and development, customer support and market development.
Knudson has more than 20 years of experience in marketing, content strategy, sales and licensing for a range of telecommunications and new media firms.
Prior to OpenTV, Knudson served as executive vice president and co-founder of Intellocity, a professional services firm focused on the design, development, and integration of digital television platforms, infrastructure, and content.
He has also held executive positions at AT&T Broadband and TV Guide Networks, and was co-founder and vice president for MindWorks Corp., a developer of document management software.
Knudson spent the first 10 years of his career with Hewlett-Packard in various product management and marketing positions at HP’s desktop scanner division. Knudson holds a Bachelor of Science degree in Marketing from the University of Northern Colorado and an MBA from the University of Denver.