Wilderotter Shuns ITV Regs


Washington -- Regulation of the nascent interactive-television industry is
premature and would stifle further investments in participating companies, Wink
Communications Inc. CEO Maggie Wilderotter said Friday, backing the position of
the National Cable & Telecommunications Association.

'Regulation would undoubtedly create a futher downturn in the valuation of
new-media companies and the already skeptical investment community will be
scared away,' Wilderotter said in a speech to the Washington Metropolitan Cable Club.
'At this early stage of development, any investment reluctance could be

Some media companies, including The Walt Disney Co. and Viacom Inc., have
called for interactive-TV regulations, saying they're concerned that cable
operators won't pass through interactive-TV programming and advertising

Wilderotter argued that the industry should collaborate to solve
interactive-TV issues. 'Only if abuse arises should the government get engaged,'
she added.

She also pitched the company's product, noting that 62 percent of the 3.3
million households that have access to Wink click on its enhancements 11 times
per month on average.

In addition, Wilderotter pointed out that her company has been able to reach
145 partnerships 'without regulatory relief.'