Willow TV Scores New Deal with Dish

HD Distribution on Sling TV Part of Expanded Pact
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Dish Network and Sling TV, the OTT-TV service targeted to cord-cutters, said they have cut a new, expanded deal with Willow TV International that will include live HD coverage of international cricket matches from different corners of the globe, including India, Pakistan, Australia, South Africa and the West Indies.

Willow is being offered across South Asian packages on both Sling TV and Dish, they said. 

They added the new agreement is the first to factor in major International Cricket Council (ICC) events, including ICC World Twenty20 2016, which begins March 8, and will be offered at no additional charge on the Willow cricket channel. Previously, many of those events have only been available via pay-per-view.

“We are proud to have supported the launch of the Willow cricket channel in 2010, and by extending this longstanding relationship, we are not only bringing our customers the best in live cricket for years to come, we’re delivering on our commitment to make Sling TV and DISH ‘your home for cricket,’” said Chris Kuelling, senior vice president of programming for Sling TV and Dish, in a statement. “With this agreement we are now able to bring U.S. viewers the most comprehensive cricket offering in the market, all in high definition.”

“In just over five years since we launched Willow on DISH, we have expanded our coverage of live international cricket to unprecedented levels,” added Vijay Srinivasan, CEO of Willow TV International. “We are extremely pleased to further strengthen our partnership with Sling TV and DISH, and to announce the availability of the ICC World Twenty20 2016 and other ICC events on the Willow cricket channel for Sling TV and DISH viewers.”

Other Willow MVPD partners include DirecTV, Comcast,  Bright House Networks, Cablevision Systems, Charter Communications, Verizon FiOS, and Time Warner Cable, among others.

Willow also offers a streaming service for $14.99 per month on several platforms, including iOS and Android mobile devices, Roku, Chromecast, Amazon Fire TV, the PlayStation 3, and select smart TVs from Panasonic, Samsung and LG.