Wine Network Inc. and Futuremedia plc will team up to give Wine TV’s Web site (www.winetv.tv) a flavor boost, the companies said Thursday.
The two companies signed a five-year deal, and the revamped site will launch in January.
Wine TV and Futuremedia said the site will be targeted to both businesses and consumers. It will offer wine, spirits and wine-related e-learning content, products and services, as well as sales and delivery of wine throughout Europe. The companies said they will share revenues derived by the sale of products and services.
“This wine lovers’ online community, Web site and service will allow us to enhance our existing offering and encourage new customers to share our passion for wine,” Wine Network CEO Patrick Brunet said in a prepared statement.