Wink Links with PowerTV

Author:
Publish date:

Alameda, Calif. -- Wink Communications Inc. has formed a
strategic alliance with PowerTV Inc. to offer impulse electronic commerce and enhanced
programming and advertising on digital cable. Terms of the deal were not disclosed.

"Combining PowerTV's open-standards-based system
software for digital cable with Wink's ATVEF-compliant [Advanced Television Enhancement
Forum] approach to enhanced TV creates an ideal partnership for cable operators,"
PowerTV chief operating officer Bow Rodgers said in a prepared statement.

"PowerTV's and Wink's commitment to widely recognized
industry standards means cable operators will not have to worry about the limitations of
adopting a proprietary system," he added. "PowerTV is focused on providing cable
operators with innovative, open-standards-based television services like Wink 'Enhanced
Broadcasting.'"

Under terms of the agreement, PowerTV will offer Wink's
impulse-response capability as a standard option with its operating-system and
applications-enabling software. Wink's response network will provide
transaction-response-routing services for programmers, advertisers and operators using
PowerTV system software.

"The opportunity to offer Wink's end-to-end,
'one-click' e-commerce service, integrated with PowerTV's systems software, is
fantastic," Wink president and CEO Maggie Wilderotter said in a prepared statement.

"The strength of the PowerTV platform and its
widespread adoption by cable operators and OEMs [original-equipment manufacturers] gives
Wink a tremendous opportunity to readily deliver robust enhanced-TV services to the
market," she added.

Wink capability is currently available to viewers in cable
markets in California, Connecticut, Illinois, Missouri, New York, Tennessee and Texas.

Related