New York -- Oxygen Media last week said it has signed with
Wink Communications to deliver enhanced cable programming and electronic-commerce ads for
viewers with Wink-equipped televisions and set-top boxes.
Oxygen's cable network is scheduled to launch next
February. The company already operates a network of Web sites at www.oxygen.com.
"To fully serve women, we need to be a convergence
brand, and that means partnering with top technology players, like Wink," Oxygen CEO
Geraldine Laybourne said in a press release.
Oxygen last week also named Sharleen Smith vice president
of convergence technologies for the network. In her new position, Smith will head
Oxygen's experimental facility designed to test new convergence technologies. Most
recently, Smith was director of new technology at USA Networks.
Smith will report to Oxygen president of production
In addition to Oxygen, Wink has struck similar deals with
other cable and broadcast networks, including CNN, ESPN, The Weather Channel, ABC, CBS and
MSOs including AT&T Broadband & Internet Services,
Time Warner Cable, Cox Communications Inc., Comcast Corp. and Charter Communications Inc.
have licensed Wink's technology, as has DirecTV Inc.