Wisdom Media Group, the family-run radio and cable television network focused on spirituality and alternative medicine, is gearing up for a relaunch, including new marketing and affiliation efforts and programming.
Wisdom executives here for the Western Show last week said the company is "ready to get back in motion," after a period of inaction following the death of the network's founder, Bill Turner, 18 months ago. To prepare for the new push, the company has appointed a new president, David Kingston, the CEO of Kingston Cos., a family-owned business that distributes produce and operates experimental organic farms. Kingston has also invested "seven figures" in Wisdom, making him a minority partner.
The network had been centered in Bluefield, Va., but going forward, the programming, distribution and advertising sales divisions will be based in Denver, where its New York operation will also move, Kingston said. Support services for Wisdom's Internet, radio and cable TV divisions will still run from Bluefield.
Senior vice president Jon Shaver will head up the sales division. Before it was sold in December 2002, Shaver was the chief operating officer of Product Information Network, a venture of Jones Media Networks and Cox Communications Inc.
Wisdom currently passes 6.5 million cable and satellite homes, with another 3.1 million homes receiving the channel via video-on-demand.
In March, Wisdom will debut new programming that includes a 30-minute newsmagazine focused on nutrition and alternative medicine; a sponsored series that will contain 22 minutes of uninterrupted content followed by an eight-minute promotion of related products and services; and a cooking show aimed at optimum health.
Visionaries Inc. will create A Life that Matters, which will give charitable organizations a chance to have their work profiled on-air.