Wisk to Clean Up TiVo’s Marketing

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Matt Wisk has joined TiVo Inc. as senior vice president and chief marketing officer.

Wisk had been CMO at Herbalife International.

In his new role, he will direct the digital-video-recorder vendor’s global marketing efforts including branding, product marketing, corporate communications, public relations, online marketing and customer-relationship marketing.

Wisk was Brandweek magazine’s "Grand Marketer of the Year" in 2000.