Women Of NBCU Initiative Analyzes Brands Impacting Women

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Barbie, Kotex and Harley-Davidson are among the brands that are having a major impact on women, according to a new analysis of brand performance by Women at NBCU.

Women of NBCU is an ad sales, marketing and research initiative set up to help advertisers reach female consumers via NBCU's TV and digital assets.

As part of its efforts to come up with better ways for advertisers to target women, Women of NBCU has developed a Brand Power Index to follow brands that garner the most female attention and used it to track those having the most impact on women over the last year.

Many of the most successful brands found innovative ways to combine digital media and more traditional media to reach women.

Read more at B&C here.

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