Women's Hoops Powers ESPN2


Connecticut's victory over Duke Saturday night proved to be a ratings winner
for ESPN.

The battle for women's-college-basketball supremacy Feb. 1 went to then-No. 2
UConn over formerly top-ranked Duke, as ESPN2 scored a 1.45 rating and averaged
some 1.23 million impressions, the most-ever for a women's regular-season hoops
game on the network or its sister channel.

The showdown was ESPN's highest-rated women's regular-season game in its
nearly 10 years on the air, besting the 0.96 average rating (731,000 households)
for UConn/Notre Dame March 6, 2001.

It ranks second to the 1.7 rating scored by ESPN for its cablecast of
Tennessee/Louisiana Tech Dec. 14, 1982.

All told, UConn/Duke was the third-most-watched college-basketball contest on
ESPN2, trailing men's games between Duke and North Carolina Feb. 5, 1998 (a 2.9
rating, 1.58 million households), and Feb. 1, 2001 (1.7, 1.25