WFN: World Fishing Network has hooked a master carriage agreement with the National Cable Television Cooperative.
The deal provides a fishing license of sorts for North America's only 24-hour fishing lifestyle network to add NCTC members to its distribution roster for WFN and WFN HD. Through the agreement, termns of which were not disclosed, WFN can now finalize deals with NCTC's nearly 1000 member cable companies across the U.S.
"The NCTC is proud to support WFN's efforts to bring important and targeted programming to the passionate audience of more than 60 million anglers. We are pleased to offer this quality, specialized programming and entertainment to our members and their customers," said NCTC senior vice president of programming Frank Hughes in a statement.
"This agreement extends the availability of the WFN channel to nearly 1,000 more cable operators, with the potential to reach more than 26 million additional subscribers," added WFN CEO and president Mark Rubinstein."We are delighted to respond to the heavy and ongoing demand for WFN by cable customers across the country."