World Fishing Network, Orvis Pair on Fly Fishing Fundamentals Fare

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 WFN: World Fishing Network has hooked a deal with outdoor retailer The Orvis Co. on a series that aspires to teach people the essentials of fly fishing.
Orvis Guide to Fly Fishing, hosted by author and angler Tom Rosenbauer, kicks off a 13-consecutive week run on March 13 at 9 p.m. (ET), casting off the fundamentals of fly fishing for all species in all waters. The show will introduce the sport and demonstrate how it can be both accessible and affordable to potential fly anglers. The series teaches novice fly fishers all the essential facts needed, whether they fish in cold, warm or even salt water for bass, stripers, trout, or bonefish. Check out a preview here.

 Following the first two episodes, WFN will air a 15-hour "Fly Fishing Fever" marathon on Sunday, March 25 beginning at 4 p.m., with encore performances of the first two episodes of Orvis Guide to Fly Fishing. The stunt will also be stocked with new episodes of Hookin up with Mariko Izumi with a fly fishing flavor and several other popular WFN fly fishing shows. At 9:30 p.m. that night, WFN will debut American Fly Guide -- a new show presenting the finest in fly fishing from the top guides at the top locations in a style all its own. The show, which is also educational in nature, is supported with online demonstrations and additional content at www.AmericanFlyGuide.com and www.WorldFishingNetwork.com/AFG.

"We look forward to working with Orvis and helping to educate anglers that fly fishing is a sport for everyone," said Mark Rubinstein, president and CEO of WFN in a statement. "All anglers love a challenge, but so many of them are intimidated by fly fishing. Tom Rosenbauer makes fly fishing easy to understand and we have no doubt that he will inspire scores of anglers to give fly fishing a try."

"Since 1856, The Orvis Company has been inspiring, educating, outfitting and equipping fly fishermen," said Jim Lepage of The Orvis Company. "We are delighted to partner with WFN on an educational series that shares the joy, skill and intricacies of fly fishing with millions of anglers across North America."

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