Kate Carr has joined Rainbow Media Holdings Inc.’s World Picks as vice president of marketing.
Carr had been BBC America’s head of marketing.
In her new post, she will oversee marketing-outreach and brand-development strategies for World Picks On Demand and World Picks Networks and report to senior VP and general manager Cynthia Burnell.
World Picks debuted in November, and its services are currently available on Cablevision Systems Corp.'s iO: Interactive Optimum digital-cable service in the New York metropolitan area.
World Picks On Demand consists of four on-demand services (Latino, Hindi, Mandarin and Russian), and World Picks Networks is an array of 13 international networks from around the world.