WideOpenWest LLC, a competitive cable provider in the Midwest, ranked highest among cable- and satellite-TV providers in the latest J.D. Power and Associates customer-satisfaction study, as cable overall cut its satisfaction deficit versus satellite in the Power survey.
WOW got 717 points (out of 1,000) to top the Power list, ahead of DirecTV Inc. (716), Cox Communications Inc. (711), EchoStar Communications Corp.’s Dish Network (708), Cable One Inc. (683) and Bright House Networks (670). Those all were above the industry average (667).
Below that level were Time Warner Cable (664), RCN Corp. (652), Insight Communications Co. Inc. (649), Cablevision Systems Corp. (648), Comcast Corp. (631), Charter Communications Inc. (617), Adelphia Communications Corp. (603) and Mediacom Communications Corp. (599).
It’s the first time a cable company -- albeit a cable overbuilder -- has topped the Power satisfaction list since 2001.
Power bases its reports on data from 11,586 U.S. households who evaluated their satellite- or cable-TV providers.
The survey indicated that cable continues to lose market share to DirecTV and Dish satellite services: 27% of households only subscribe to satellite service, up from 19% in 2004 and 12% in 2000. It found that 60% only subscribe to cable service, down from 62% in 2004 and 66% in 2000.
Satellite subscribers reported paying an average of $57.72 per month, while cable subscribers fork over $58.51.