WOW!: We’ll Stay Cap Free

Says it’s taking the ‘consumer side’ in the debate
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Competitive cable operator WOW! reaffirmed a commitment not to implement data caps and usage-based policies for all of its high-speed Internet customers, holding that it’s taking the “consumer side” in that debate.

WOW! said the promise of no data caps comes amid recently updated Internet-only plans and new bundles, adding that it now offers speeds up to 500 M bps across 95% of its footprint. WOW is also pushing ahead with a rollout of 1-Gig speeds using DOCSIS 3.1 technology, starting in markets that include Auburn and Huntsville, Ala., and Evansville, Ind.; and Knoxville, Tenn.

WOW! now offers broadband tiers as standalones or as part of service bundles, including Internet 100 (100 Mbps), Internet 500 (500Mbps), and Internet 1000, where 1-Gig is available.

RELATED: WideOpenWest Launches 1-Gig Broadband in Four Markets

“With the increasing use of Internet-connected devices in the home, the rise of telecommuting, online learning, and popularity of over-the-top (OTT) streaming services, WOW! recognized the coming seismic shift and invested early to create a better internet experience without limitations,” the company said in a statement released Tuesday.

The Colorado-based MSO also trumpeted its decision on Twitter: 

Stream, browse, game and tweet guilt-free! WOW! announces commitment to data cap-free internet service.

— WOW! (@WOW_WAY) June 6, 2017

WOW!’s reiteration of that policy comes soon after it raised $310 million via an IPO and amid a move by the FCC to roll back Title II  classification of ISPs.

RELATED: WOW Raises $310M in IPO

WOW!’s no cap policy differs from several other ISPs that employ usage-based programs, including Comcast, Mediacom Communications and AT&T (AT&T offers unlimited data with its 1 Gig service).

RELATED: Comcast Deploys 1-Terabyte Data Plan

Charter Communications, meanwhile, is prohibited by an FCC order from imposing data caps and usage-based pricing for Internet service for seven years following its acquisition of Time Warner Cable.