Competitive cable operator WOW! reaffirmed a commitment not to implement data caps and usage-based policies for all of its high-speed Internet customers, holding that it’s taking the “consumer side” in that debate.
WOW! said the promise of no data caps comes amid recently updated Internet-only plans and new bundles, adding that it now offers speeds up to 500 M bps across 95% of its footprint. WOW is also pushing ahead with a rollout of 1-Gig speeds using DOCSIS 3.1 technology, starting in markets that include Auburn and Huntsville, Ala., and Evansville, Ind.; and Knoxville, Tenn.
WOW! now offers broadband tiers as standalones or as part of service bundles, including Internet 100 (100 Mbps), Internet 500 (500Mbps), and Internet 1000, where 1-Gig is available.
“With the increasing use of Internet-connected devices in the home, the rise of telecommuting, online learning, and popularity of over-the-top (OTT) streaming services, WOW! recognized the coming seismic shift and invested early to create a better internet experience without limitations,” the company said in a statement released Tuesday.
The Colorado-based MSO also trumpeted its decision on Twitter:
— WOW! (@WOW_WAY) June 6, 2017
WOW!’s reiteration of that policy comes soon after it raised $310 million via an IPO and amid a move by the FCC to roll back Title II classification of ISPs.
WOW!’s no cap policy differs from several other ISPs that employ usage-based programs, including Comcast, Mediacom Communications and AT&T (AT&T offers unlimited data with its 1 Gig service).
Charter Communications, meanwhile, is prohibited by an FCC order from imposing data caps and usage-based pricing for Internet service for seven years following its acquisition of Time Warner Cable.