WurlTV Network said it forged deals with Bonnier, Busca, Splash News, Sportskool and Zoomin.TV for an platform that will enable its MVPD partners to deliver over-the-top content on Internet-connected set-top boxes.
Wurl has previously said that more than 50 operators have signed on to distribute a mix of ad-supported, over-the-top streaming channels that will appear in set-top guides alongside traditional, linear TV services. A good portion of those include MVPDs that use the Arris Whole Home Solution (a product/platform sold recently to Espial) or a TiVo-powered platform.
Wurl’s announced MVPD partners include WideOpenWest, Fidelity Communications and TDS.
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Among the new content partners, Bonnier Corp. works with brands such as Popular Science, Field & Stream, Outdoor Life and Saveur; Busca features content for Spanish-speaking audiences, with digital properties that include LevelUp, Tomatazos (Rotten Tomatoes in Spanish), Qore, SanDiegoRed, and Tarreo, and Splash News specializes in celebrity-focused and breaking news. Sportskool is dedicated to sports lifestyle and entertainment programming, and Zoomin.TV offers human interest and light news stories gathered from a global network of video journalists.
Wurl has previously announced that its platform will feature a mix of its own aggregated/curated streaming channels -- The Alt Channel (“millennial-targeted” content), Streaming News Network, and The Sports Feed – and content sourced from other partners, including Popcornflix Channel and Baeble Music TV.