Wurl's Streaming Platform Powers WOW's Integrated OTT

1Guide Technology Built Into Arris-Made Ultra TV Set-Top

Wurl, a provider of streaming-video programming to pay TV operators, announced Wednesday that its 1Guide streaming platform has rolled out to WideOpenWest subscribers via the cable system's "Streamland" service in Indiana, Ohio, Florida, Illinois and Michigan.

Streamland is WOW's branded over-the-top streaming service available on its Ultra TV set-tops, which are manufactured by Arris. Arris and Wurl co-developed the underlying video-streaming platform (dubbed Arris Market and integrating Wurl's 1Guide) as a cable-tailored platform supporting live TV and OTT content that operators could brand and customize.

WOW's custom version of the ad-supported video service features access to OTT apps including Netflix and kidvid app Toon Goggles, as well as Wurl's large library of video programming. It provides Ultra TV subscribers the convenience of switching to OTT content without switching devices, the companies said.

"We've brought together on one device all of the video services our Ultra TV customers use -- linear TV, whole-home DVR, VOD and streaming," said Steve Gorman, WOW! vice president of product management.

With Streamland, WOW joins other pay TV providers that are giving subscribers integrated access to Netflix on leased STBs, including Dish Network (via its second-generation Hopper) and RCN, Suddenlink, GCI, Atlantic Broadband and Grande Communications (via TiVo-made DVRs).

WOW, the No. 9 U.S. MSO, announced in November that it had signed an agreement with Netflix that would allow the MSO to offer the OTT app on the Ultra TV platform and that it had joined Open Connect, Netflix’s private content-delivery network that relies on edge caching appliances.

At the time WOW said it would deploy the Netflix integration first to Illinois Ultra TV customers, followed by Evansville, Ind; Columbus and Cleveland, Ohio; and southeast Michigan early this year.

"Multichannel News" technology editor Jeff Baumgartner contributed to this story.