Wurtzel Stepping Down as NBCU Research Chief

40-year TV veteran will have senior advisor role
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Alan Wurtzel, president of research and media development at NBCUniversal, is stepping down into a senior advisory role.

Some of Wurtzel’s entertainment research staff will report to Jeff Bader, president of program planning, strategy and research at NBC Entertainment. His program and ad standards teams will report to Mark Lazarus, who heads NBC’s broadcast and sports group.

Wurztel is a TV research pioneer who joined NBC 17 years ago and has spent 40 years in the broadcast business.

Read more at broadcastingcable.com.

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