WWE Discontinues On-Demand Service

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STAMFORD, Conn. — WWE will end its subscription WWE Classics On Demand service in January as it moves toward the creation of a potential WWE Network.

The nine-year-old VOD service, which offered clips featuring past WWE pro-wrestling matches and personalities, will officially end its run on Jan. 31

“WWE will no longer offer WWE Classics On Demand, our subscription video-on demand content delivered through cable television providers, as we are focusing our resources on other initiatives, including WWE Network,” said a company spokesperson.

The move comes as the organization focuses on the potential 2014 launch of the long-discussed WWE Network, though company officials would not confirm the timing. “The WWE is still considering all options for distribution, pricing and role of pay-per-view,” the spokesperson said.

Last week, WWE promoted several executives, including Michelle Wilson, who was named chief revenue and marketing officer. Wilson, who had been CMO, will oversee the company’s revenue lines and its efforts to launch a network.

Also promoted were George Barrios, to chief strategy and financial officer from CFO, and Stephanie McMahon, to chief brand officer from executive VP, creative, WWE said.

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