WWE Kicks Off Campaign, Visits Troops


World Wresting Entertainment Inc. Tuesday unveiled its new multimillion-dollar marketing campaign for its WWE Monday Night Raw cable franchise.

Monday Night Raw

airs on Spike TV at 9 p.m. EST/PST.

The total media support for the "Escape the Rules" campaign over the next four months is valued at more than $2 million.

WWE recently launched a "Smack Your TV" ad campaign with similar media support for its flagship broadcast program, WWE SmackDown! (9 p.m. EST/PST on Thursdays on UPN).

In other WWE news, some of the wrestling organization’s superstars will soon visit troops in the Persian Gulf region, bringing holiday greetings and USO Care Packages.

The visit will be shown on a special edition of WWE SmackDown! to air on UPN Christmas Day.