‘WWE Monday Night Raw’ Kicks Up Social Media Audience

By R. Thomas Umstead
published

Last night’s USA Network WWE Monday Night Raw episode pinned down some impressive social media numbers, according to Nielsen.

The live, three-hour show generated 2.03 million combinned Facebook, Instagram and Twitter interactions, topping all entertainment-based shows airing on March 19, according to Nielsen’s Social Content Ratings Daily report. 

ABC’s reboot of American Idol finished a distant second, followed by VH1’s Love & Hip Hop: Atlanta, NBC’s The Voice and VH1’s Love & Hip Hop Miami.

ESPN’s live coverage of last night’s Cleveland Cavaliers-Milwaukee Bucks NBA game drew 2.6 million social media interactions to lead all sports programming, said Nielsen.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.