WWE Names New Digital-Media VP

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David Cohn was promoted to vice president of digital-media sales at World Wrestling Entertainment Inc.

Cohn had been director of integrated advertising sales.

In his new role, he will manage ad sales, sponsor activity and agency and client relationships, predominantly in the Eastern half of the country, as well as a number of strategic national accounts in key partner categories.

Cohn will also oversee the WWE Digital Media sales team and support staff based on the East Coast, with a primary goal of monetizing digital-media properties including WWE.com (www.wwe.com), other wrestling-related sites and platforms such as mobile and video-on-demand.

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