The WWE has entered into an investment and strategic partnership with social media company Tout Industries that will allow wrestling fans to upload 15-second videos during WWE programming.
The WWE will leverage its television, live events, digital print and more than 100 million social media followers to expand Tout's video platform, which allows users to shoot 15-second video status updates via smartphones and webcams, according to the pro wrestling/entertainment outfit.
The WWE will give it fans a chance to seen and heard via Tout's real-time vided updates during WWE television programming like WWE Monday Night Raw's July 23 1,000th episode, said network officials. Additionally, WWE will launch "Tout Tuesdays" giving fans the
opportunity to discuss what happened the previous night on Monday Night
Raw. Tout's new platform will enable WWE to aggregate all of this unique
content on WWE.com.
Terms of the deal were not disclosed.
"WWE looks forward to partnering with Tout to grow this innovative social media platform," said Vince McMahon, WWE Chairman and CEO in a statement. "Tout's real-time video technology will become a critical component of fan interactivity in our weekly television programming and will be utilized to connect WWE directly with our fans in new ways."