New York -- World Wrestling Entertainment Inc. announced Wednesday that it will jump into the video-on-demand arena with the April launch of a subscription-VOD service.
The company is also entertaining the possible launch of a 24-hour digital service in the near future, chairman Vince McMahon said during a Wednesday press luncheon here.
The SVOD service, dubbed WWE 24/7, will launch in April and utilize more than 75,000 hours of archived library programming from WWE, as well as programming from now-defunct pro-wrestling outfits such as World Championship Wrestling and Extreme Championship Wrestling, McMahon said.
WWE 24/7 is expected to offer 20 hours of content per month, with four to five hours of refreshed programming per week, said Tom Barreca, senior vice president of the newly created WWE Enterprises division.
He added that the service would retail at a suggested price of between $6-$10 per month, although he would not give specific revenue split figures.
The network has yet to reach any distribution deals with operators, and Barreca would not provide any estimated subscriber figures.
The venture marks the first time WWE has offered access to its vast library of vintage pay-per-view events, specials and home videos, some of which only aired one time.
"Our mission is to put our proven, highly desirable content into new distribution channels that entertain our fans worldwide and generate revenue for our distribution partners and WWE," CEO Linda McMahon said.