In a play for more Latino viewers, World Wrestling Entertainment Inc. will roll out several Spanish-language on-demand wrestling and sports-entertainment pay-per-view programs beginning this fall.
WWE will offer five to six hours per month of mostly library content consisting of thematic shows, classic matches, wrestler biographies and historic in-ring moments, according to WWE Enterprises executive vice president Tom Barreca.
He noted that the Spanish-language content would not be available simultaneously on the network’s WWE 24/7 subscription-video-on-demand service. Operators don’t need WWE 24/7 affiliate deals to secure rights to this transactional Hispanic product.
Barreca said WWE will allow operators to set the purchase price for the content. He would not reveal whether the grappling organization would receive a minimum fee for each buy.
“We’re trying to do everything we can to demonstrate to the business that we’re delivering the WWE fan base to the on-demand platform,” he added. “We index well among Hispanic demos with our genre. They are among the most loyal groups of pay-per-view and WWE consumer-product buyers we’ve identified.”
While WWE has yet to reach any carriage deals for its new service, Barreca anticipates that operators on board with its SVOD service might add the Spanish-language offerings. WWE 24/7’s roster includes Cox Communications Inc., RCN Corp., Insight Communications Co. Inc., Blue Ridge Communications, Sunflower Broadband, Massilon Cable and, more recently, Rogers Cable Inc. in Canada.
For more on WWE, please see R. Thomas Umstead’s story on page 12 of Monday’s issue of Multichannel News.