World Wrestling Entertainment will launch WWE Magazine Tuesday, July 11.
The men’s lifestyle magazine “will focus on the lifestyles of WWE Superstars and Divas, their activities outside the ring and what they like in movies, music, gadgets, fashion and other items of interest to young men in their 20s,” the media company said.
WWE added that it will use its television, live-event and online assets to promote WWE Magazine.
The company hired Bob Lee and Tony Romando to help with folding pre-existing magazines RAW and SmackDown into one new title.
Lee, the newvice president andpublisher of WWE’s magazine group, had been publisher of Sync magazine. Romando, who was named VP and editor in chief of the magazine group, had been involved in magazine launches including Jane and FHM.