ESPN this week will offer coverage of X Games 13 on a variety of platforms -- various TV networks, digital and mobile outlets, Apple’s iTunes and EchoStar Communications’ Dish Network’s interactive television.
In addition to comprehensive television coverage on ESPN, ESPN2 and ABC, ESPN is using all of its digital platforms to allow fans anywhere, with any device, the ability to follow action sports’ top athletes.
In total, ESPN, ESPN2 and ABC will offer 14-and-one-half hours of X Games coverage. And fans will also find extensive X Games 13 content on EXPN.com, ESPN360 and ESPN mobile platforms, including ESPN Mobile TV and ESPN MVP.
X Games 13 starts in Los Angeles Thursday, Aug. 2.
EXPN.com and ESPN360 will offer more than 40 hours of live programming -- a combination of Web-exclusive and simulcast coverage from ESPN and ESPN2.
The newly redesigned EXPN.com will offer comprehensive coverage from the event, including: exclusive multimedia coverage of each final and each qualifier; blogs and vlogs from Moto X rider Brian Deegan and skateboarder Danny Way; X13 Podcasts -- video and audio podcasts available via the ESPN Podcenter, EXPN.com and iTunes; and X13 Surf Webcast, a free replay of the X Games 13 surfing competition held July 3-6 in Puerto Escondido, Mexico.
iTunes is the exclusive source for downloads from X Games 13, and it will have a dedicated section featuring free and premium content that includes music of the X Games, videos, podcasts and athlete celebrity playlists. X Games gold medalists Ricky Carmichael (Moto X) and Kevin Robinson (BMX) will provide their own personal playlists, including their favorite 12-15 songs and commentary on the selections.
Free X Games video content on iTunes will include top X Games moments and video recaps of the events. X Games content available for purchase and download on iTunes will include 14 exclusive long-form video packages from before, during and after the event, varying in length from 20-45 minutes. These videos can be purchased individually for $1.99 or as a “Season Pass” for $19.99.
ESPN and MediaFLO USA, a subsidiary of Qualcomm, will team up to offer eight hours of live X Games coverage daily, from Aug. 2-5, on EXPN, a special mobile-TV channel dedicated solely to the X Games -- a first on MediaFLO USA’s FLO TV mobile-television service.
Viewers will be able to watch everything from practices, qualifying events and finals beginning at 2:30 p.m. Aug. 2 and concluding at 6 p.m. Aug. 5. Highlights of previous years’ X Games will be shown on the channel through Aug. 1, and “Best of the X Games” and X Games 13 replays will air through Aug. 6-7. Mobile coverage will include a “double box” segment, allowing viewers inside the car to see two rally-car drivers compete side-by-side via in-car cameras.
FLO TV is currently available through Verizon Wireless as V CAST Mobile TV. The dedicated X Games channel will supplement live coverage of the X Games on ESPN Mobile TV, one of the eight regular channels available on FLO TV.
ESPN MVP -- ESPN’s signature mobile service, available exclusively through V CAST on Verizon Wireless -- will feature a dedicated content area, giving users one-touch access to all of the best ESPN multimedia content from X Games 13.
Beginning Aug. 2 and continuing through the end of X Games 13 telecasts Aug. 5, ESPN, Dish and X Games are putting fans in control with ESPN Interactive X Games.
The interactive channel -- available on the direct-broadcast satellite service’s channel 100 -- will enable fans to enjoy six X Games channels on one screen. There will be channels for X Games 13, the Best of X and four sport dedicated channels -- skateboards, BMX, surfing and engines.