XM Satellite Radio Service Launches

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XM Satellite Radio CEO Hugh Panero officially launched the digital service last Tuesday during a press conference at the company's complex here.

Billed as "Radio to the Power of X," XM offers 100 digital-radio channels of music and information nationwide — starting with its lead markets, Dallas and San Diego, where the first retail customers were buying XM radios.

Its radio channels include 13 news and information services (such as Cable News Network, CNBC and Fox News Channel), as well as 71 music channels, more than 30 of which are commercial-free.

XM was forced to delay its launch from Sept. 12, due to the Sept. 11 terrorist attacks on New York's World Trade Center and Washington's Pentagon.

In three weeks, Panero said XM will roll out to both the Southwest and the Southeast, with the rest of the U.S. to follow in November.

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