Xumo Launches Four New Genre-Based Channels for B Movies

Move comes as viewing time on free platform for movies reaches 20%
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Competition is fierce these days in the AVOD sector, and if you’re not out aggressively shopping for content, you’d better be curating the ol' merchandise.

That’s what Xumo seems to be doing with the launch of four new movie channels, dedicated to horror, action, comedy and family content.

“Movies is on a significant trajectory. Nearly 20 percent of the total time streamed on XUMO is spent watching movies,” said Jiro Egawa, COO of the Irvine, Calif.-based startup.

Xumo, an advertising-supported, free-to-consumer streaming platform, counts about 8,000 movies in its library.

Do you have 90 free minutes to watch the obscure 1998 film "Invisible Dad," a family comedy toplined by Karen Black? Xumo wants to help you find it by launching a new dedicated comedy film channel.

Do you have 90 free minutes to watch the obscure 1998 film "Invisible Dad," a family comedy toplined by Karen Black? Xumo wants to help you find it by launching a new dedicated comedy film channel.

Like rival ad-supported video-on-demand platforms such as Tubi, Pluto TV and Roku Channel, Xumo does an effective job of recreating the basic cable channel-surfing experience, right down to its linear programming guide.

Tubi has been on a bit of an acquisition spree—it says it will spend more than just the $25 million credit facility it recently obtained to add to its library.

As for Xumo, Egawa said it will be “adding even more high quality titles in the near future.”

For now, the AVOD platform is looking to improve the way it curates its existing library.

“With this launch, we have been working with our partners to feature prominent titles each Monday for Movie Monday and are curating marathons each weekend based on which titles are resonating with our audience,” Egawa said. “At this point, there are thousands of titles available so it falls on the programming and marketing teams to make sure variety and quality are surfaced.”

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