Xumo, an aggregator of ad-based OTT video for smart TVs and mobile devices, said it has added programs and shows from Fox Sports to its free platform, including The Herd with Colin Cowherd, Skip and Shannon: Undisputed, Garbage Time with Katie Nolan, and Speak for Yourself, among others.
Additionally, the Fox Sports on Xumo channel will feature a mix of game highlights, clips from FS1 studio shows, and Fox Sports Digital originals such as @TheBuzzer, they said.
Xumo announced the content deal in tandem with NewBay Media’s NYC Television & Video Week. Colin Petrie-Norris, CEO of Xumo, is participating in a panel later today at the Next TV Summit, one of the individual events tied to NYC TV & Video Week.
Xumo recently launched an app for iOS, and has a version for Android in the works. Those apps complemented Xumo’s presence on Roku devices, smart TVs from Vizio, Panasonic, and Funai Electric Co. Ltd., which sells Sanyo-, Magnavox- and Philips-branded TVs in North America, as well as Channel Plus, an offering exclusive to LG-made connected TVs.
“Xumo is building a strong following among sports fans and the addition of FOX Sports takes the platform to the next level,” Stefan Van Engen, SVP programming and content acquisitions of Xumo, said in a statement. “FOX Sports is home to some of the most popular sports shows, events, experts and personalities in the country and now their fans and Xumo’s fans will benefit from access to a ton of excellent sports programming on FOX Sports’ Xumo channel.”
Xumo has content deals with several other partners, including Time Inc., Condé Nast Entertainment, Bloomberg, Reuters, The Wall Street Journal, BuzzFeed, PopSugar, Mitú Network, Machinima, TYT Network, Reuters, Field & Stream, PBS Digital Studios , Network A, Fandor, Outside Television Shorts, Bonnier, Saveur, and Cycle World.